Case Study: Service Express achieves faster demand generation and higher-quality leads with Informa TechTarget's Priority Engine

How Service Express built out its demand engine and kept running fast the whole time

Service Express, a global provider of data center maintenance services, needed to accelerate growth despite very long sales and contract cycles and limited visibility into in-market accounts. To build a modern demand generation engine quickly, Service Express partnered with Informa TechTarget and implemented Priority Engine (the vendor’s intent-data platform) alongside AI-optimized content syndication and targeted advertising.

Informa TechTarget delivered buyer-journey visibility, persona-level intent signals, and high-engagement content syndication that let Service Express prioritize accounts, personalize SDR outreach, and feed a connected demand-to-ABM funnel. The partnership produced immediate, measurable impact: Informa TechTarget became Service Express’s most reliable, scalable source of qualified leads, driving the quickest pipeline velocity and the largest average deal size among their suppliers.

Service Express

Nate Spurgess

Demand Marketing Manager