Case Study: CommCreative achieves 253% increase in MQLs and 27% fewer unqualified leads with Informa TechTarget's Priority Engine

High-growth security startup accelerates demand in a highly competitive market

CommCreative, a Boston-based marketing agency, was engaged by a high-growth security startup that needed to quickly build a GDPR-compliant database of in-market prospects and ensure outreach targeted the right accounts. To address this challenge, CommCreative partnered with Informa TechTarget and its Priority Engine solution to surface purchase-intent contacts and support advertising, nurture, and sales outreach.

Using Informa TechTarget’s Priority Engine, CommCreative built technographic account lists, served personalized multichannel ads, fed prioritized prospects into HubSpot nurture streams, and equipped sellers with tailored outreach lists and messaging. The approach drove a 253% increase in MQLs (from 34 to 159 monthly), a 27% reduction in unqualified leads (from 41% to 22%), and produced six pipeline deals directly sourced from Priority Engine.

CommCreative

Amy Grucela

Director of Strategy