Case Study: LANSA achieves pipeline growth and higher opportunity conversion with Informa TechTarget's Priority Engine

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

LANSA, the original low-code rapid application development platform, needed a faster, more targeted way to find and convert leads across diverse customer segments—from cutting-edge to legacy technology—while cutting hours BDRs spent on manual research. To solve this, LANSA partnered with Informa TechTarget and deployed Priority Engine (along with content syndication) to surface buyer intent signals and contact insights for both sales and marketing.

Using Informa TechTarget’s Priority Engine, LANSA’s BDRs and AEs built territory-specific lists, ran targeted cadences, and exported contacts into Eloqua and Salesforce for nurture and follow-up. The solution became LANSA’s primary lead source, delivering a 4% lead-to-opportunity conversion rate (higher than other sources), faster prospect discovery, more meetings, expanded account footprint, and clear year-over-year pipeline growth.

LANSA

Bryan Frankel

Sales Director