Case Study: Dimension Data achieves 40% of top opportunities and drives global top-line growth with Informa TechTarget

Driving Top Line Business Growth with Global Integrated Marketing

Dimension Data, a global ICT services leader, faced the challenge of transforming from a traditional reseller to a managed service provider while building a scalable, global marketing and demand function. To fill gaps in centralized data, lead nurturing and sales alignment, Dimension Data partnered with Informa TechTarget and adopted its services including Custom Content Creation and IT Deal Alert solutions (Qualified Sales Opportunities™ and Priority Engine™).

Informa TechTarget implemented an integrated content, media and sales‑enablement program—creating targeted content, training sales on deal intelligence, and delivering prioritized, opt‑in buyer signals and account insights. The results drove measurable impact: 4 of Dimension Data’s top 10 opportunities (40%) originated from Qualified Sales Opportunities™, sales teams became more effective using TechTarget intelligence, and the company established a repeatable demand engine for sustained growth.

Dimension Data

Pam Casale

Senior Vice President of Marketing