Case Study: 8x8 achieves 20% higher conversion and $1.5M in new monthly recurring revenue with Informa TechTarget Priority Engine

How 8x8 Uses Priority Engine™ to Enable Channel Partners and Fuel Pipeline

8x8, a global provider of cloud-based unified communications, needed a data-driven solution to help channel partners generate more sales-qualified leads and fill their pipeline. To address this, 8x8 partnered with Informa TechTarget and adopted the Priority Engine intent-data platform to identify and engage the right buying teams at target accounts.

Informa TechTarget’s Priority Engine delivered prospect-level intent insights and partner enablement—8x8 uploaded target lists, received weekly-refreshed buyer signals, and used those insights to personalize multi-channel campaigns. The program produced measurable impact: TechTarget influenced over 10% of recent closed/won opportunities, channel partners saw a 20% increase in conversion rate, and Priority Engine-driven activity generated $1.5M in new monthly recurring revenue opportunities for 8x8.

8x8

Daniel Streeter

Channel Marketing