Case Study: 128 Technology achieves a 20x increase in lead generation with Informa TechTarget's Priority Engine

How 128 Technology Increased Lead Generation by 20x with Priority Engine

128 Technology, a provider of service‑centric networking solutions, faced the common startup challenges of limited resources, strong competition, and difficulty identifying and prioritizing high-value leads. To solve this, 128 Technology partnered with Informa TechTarget and adopted its Priority Engine (and Inbound Converter) to surface purchase‑intent insights and focus outreach on the most relevant prospects.

Using Informa TechTarget’s Priority Engine to feed automated weekly intent lists into their marketing automation and Inbound Converter for retargeting and sales alerts, 128 Technology implemented targeted drip campaigns and personalized outreach based on topic interest. The result: a 20x increase in leads month‑over‑month, higher webinar attendance, more qualified meetings, and increased engagement from accounts they previously weren’t reaching.

128 Technology

Kenny Dellovo

Lead Development Manager