Case Study: Shure achieves 240% higher deal value and a 44% larger B2B database with Informa TechTarget

How Shure Leverages an Integrated TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%

Shure, a global provider of audio equipment and software, needed to accelerate expansion into the business market by raising end‑user awareness of B2B applications and building a database of IT decision‑makers. To tackle this, Shure partnered with Informa TechTarget and adopted an integrated intent‑driven program using Brand Advertising, Content Syndication and Priority Engine.

Informa TechTarget implemented a combined strategy of display advertising, content syndication and Priority Engine insights to capture active buyers, inform lead scoring and speed up email nurture. The program grew Shure’s B2B prospect database by 44%, achieved a 30% reengagement rate, and produced opportunities with 2.4x higher average deal values (reported as a 240% increase), significantly fueling a larger, higher‑value pipeline.

Shure

Amy Donahue-Kelley

B2B Performance Marketing Lead