Case Study: Cisco achieves $25M+ SQL pipeline and more than half of partner SQLs with Informa TechTarget's Priority Engine

Cisco Breaks the Mold for Channel Marketing Programs with Data-Driven Marketing Services from TechTarget

Cisco needed to modernize its Partner Marketing Central programs to be more partner-centric, measurable and revenue-driven, moving away from traditional JMF activities to a digital buyer’s journey powered by purchase-intent insight. To achieve that, Cisco partnered with Informa TechTarget and adopted Informa TechTarget’s Priority Engine Active Prospects purchase-intent data to provide account- and contact-level visibility for partner sales teams.

Informa TechTarget delivered active-prospect data plus hands-on partner enablement that made the insights easy to act on; within a year it became Cisco’s No. 1 provider of sales-accepted leads, accounting for more than half of all SQLs from Partner Marketing Central and driving over $25M in SQL pipeline value from 725 active-prospect deals across 14 Cisco partners.

Cisco

Tina Bunch

Marketing Program Manager