Case Study: EDB boosts MQL generation for target accounts with Informa TechTarget’s Priority Engine

How EDB uses Priority Engine to Generate More MQLs for their Target Accounts

EDB, the Enterprise Postgres company, needed to introduce itself as an enterprise-grade Postgres solution and find the right people at target accounts who were already using Postgres. To solve awareness and outreach gaps, EDB partnered with Informa TechTarget, using Priority Engine (and content syndication) to surface purchase intent and identify buying‑team members across prioritized ABM lists.

Informa TechTarget implemented Priority Engine integrated with EDB’s Marketo, Salesforce and SalesLoft workflows — including Salesforce widgets, email alerts, quarterly 1,000‑record exports and topical intent dashboards — so sales and marketing could prioritize accounts and personalize outreach. The result: EDB met its MQL goals, generated more pipeline, expanded the program into EMEA, and now relies on Priority Engine daily to uncover engaged prospects, focus spend by account activity, and improve conversion-ready outreach.

EDB

Courtney Brown

Marketing Manager