Case Study: Distil Networks achieves full-funnel qualified lead growth and higher engagement with Informa TechTarget

Distil Networks Leverages Integrated TargetROI for Full-funnel Marketing

Distil Networks, a leader in bot detection and mitigation, faced the challenge of building a full-funnel of qualified leads to support rapid sales growth while reducing time sales spent on prospect education. To address this, they partnered with Informa TechTarget and adopted Informa TechTarget’s TargetROI suite (including Priority Engine) to better surround buying teams, target content, and improve lead qualification.

Informa TechTarget implemented an integrated TargetROI program that feeds intent data into Distil’s CRM and marketing automation, enabling targeted nurture tracks and richer sales intelligence. As a result Distil saw higher engagement and faster-converting leads—Priority Engine leads produced a 4% lift in open and click-through rates versus other sources, creative brand units achieved click-through rates about 2x industry benchmarks, and overall lead quality and pipeline influence measurably improved.

Distil Networks

Nicole Markisohn

Marketing Automation Manager