Case Study: Rezilion converts more Marketing Qualified Leads into opportunities with Informa TechTarget's Priority Engine

How Rezilion Converts More Marketing Qualified Leads with Priority Engine

Rezilion, a provider of cloud workload protection, was having trouble breaking through to a very specific, time-pressed vulnerability management buyer persona, which hurt its ability to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). To solve this, Rezilion partnered with Informa TechTarget and adopted its Priority Engine to identify buyers who are actively researching relevant topics.

Informa TechTarget’s Priority Engine delivered prospect- and account-level intent insights and integrated with Rezilion’s Pardot and Salesforce workflows so marketing and sales could automate lists, personalize outreach, and surface prequalified leads. The result: higher-quality leads, faster, more relevant sales engagement, and six opportunities directly attributed to Priority Engine in the last quarter — improving MQL-to-SQL conversion and reducing time wasted on the wrong prospects.

Rezilion

Tal Klein

Chief Marketing Officer