Case Study: Panda Security achieves increased brand awareness and new-account wins with Informa TechTarget's Priority Engine and content syndication

Panda Boosted Brand Awareness and Enabled Sales to Break into New Accounts Using Priority Engine and Content Syndication

Panda Security, a leading provider of advanced cybersecurity solutions, needed to boost brand awareness and help its sales team break into new accounts while improving sales intelligence and targeting active buyers. To meet those goals, Panda partnered with Informa TechTarget and deployed Priority Engine alongside content syndication across TechTarget properties.

Informa TechTarget’s Priority Engine supplied enriched contact and account data and intent signals, while content syndication amplified Panda’s visibility to IT buyers. The combination increased brand awareness, gave sales reps better company and contact information to open more doors (reps called Priority Engine the best platform they’ve used), and enabled marketing to target prospects actively searching—driving new-account traction and more effective demand generation for Panda Security.

Panda Security

Jennifer Reid

Director of Marketing, NA