Case Study: Talkdesk achieves a modern, scalable data-driven demand gen engine with Informa TechTarget

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine

Talkdesk, a leading CCaaS provider valued at $10B, needed to build, scale and evolve a modern, data‑driven demand‑generation engine to move from SME growth into a robust enterprise motion. To solve gaps in prospecting data, account prioritization, automation, engagement, collaboration and analytics, Talkdesk partnered with Informa TechTarget and leveraged Informa TechTarget’s intent and engagement offerings (notably Priority Engine™ and BrightTALK) to aggregate buyers and surface actionable intent signals.

Informa TechTarget implemented Priority Engine to surface buyer journeys and sync intent signals into Talkdesk’s systems so sellers could prioritize accounts and individuals; an Ameriprise example captured 424 interactions over ten months and produced Confirmed Projects (high‑quality, BANT‑style leads). Backed by Informa TechTarget’s 29 million audience across 150 sites and engagement tools, Talkdesk accelerated prospecting, scaled into vertical programs without retooling its stack, and materially improved pipeline generation and demand‑gen maturity since becoming a client in 2018.

Talkdesk