Case Study: Mitel achieves 80% qualified leads and up to 20% higher nurture click-through rates with Informa TechTarget’s Priority Engine and TargetROI

Mitel Boosts SQLs with TechTarget’s Priority Engine and TargetROI Solutions

Mitel, a global leader in business communications, needed to expand its reach to more targeted audiences and gain actionable insight to make nurture streams more effective and better qualify leads. To meet those needs, Mitel partnered with Informa TechTarget and adopted its TargetROI integrated marketing program and Priority Engine intent-data platform.

Informa TechTarget deployed TargetROI—combining data-fueled display advertising, targeted demand generation and nurturing—alongside Priority Engine to deliver detailed prospect and account intelligence. The program increased nurture-stream click‑through rates by as much as 20% and, since launching in February 2017, converted 80% of net new active prospects accessed into qualified leads, reducing list buys, improving sales alignment and driving broader adoption across Mitel’s EMEA and ANZ teams.

Mitel

Derek Gunn

Global Marketing Automation Specialist