Case Study: Involta achieves intent-driven, pre-qualified leads and higher conversions with Informa TechTarget Priority Engine

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Involta, a provider of colocation, cloud, managed IT, cybersecurity and connectivity services, faced the dual challenges of expanding brand awareness beyond its regional footprint and generating high-quality leads without exhausting limited marketing resources. To address these issues, Involta turned to Informa TechTarget, leveraging Priority Engine and TechTarget’s content syndication to identify and engage buyers showing purchase intent.

Informa TechTarget’s Priority Engine was integrated into Involta’s Pardot workflows—teams build topic-specific lists, export weekly, run focused three-email nurture tracks over two weeks, score responses and pass warm, tagged leads to sales—while content syndication confirms engagement. The result, according to Involta, is a steady stream of pre-qualified, intent-driven leads, better conversion rates from those leads, faster sales follow-up and more efficient use of marketing and sales time.

Involta

Chris Massey

Director of Marketing