Case Study: NetApp (formerly SolidFire) achieves $870M acquisition and $3.2M pipeline with Informa TechTarget

From Upstart to $870 Million Acquisition

NetApp (formerly SolidFire) was an upstart, high‑growth data storage company that needed to rapidly ramp core markets and break into adjacent enterprise data center accounts. Facing the challenge of finding discerning, aspirational prospect accounts and scaling go‑to‑market plays quickly, SolidFire turned to Informa TechTarget for purchase‑intent driven marketing and Priority Engine™ to reach the right buyers at the right time.

Informa TechTarget delivered a global digital marketing program—combining Priority Engine™, content syndication, custom events and behavioral analytics integrated with SolidFire’s Salesforce CRM—that exposed the company to in‑market prospects and enabled continuous optimization. The partnership drove measurable impact: an initial year’s investment generated $3.2M in pipeline and sustained solution consideration and branded visibility, contributing to SolidFire’s growth trajectory and eventual $870M acquisition by NetApp.

NetApp

Tracy Earles

Senior Demand Manager