Case Study: Citrix achieves increased pipeline and fourfold lead conversion with Informa TechTarget’s Priority Engine

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse

Citrix, a provider of secure remote working platforms, faced productivity challenges across sales and marketing—teams struggled to know which customers to target with limited resources and had little visibility into individual buying signals. To address this gap, Citrix partnered with Informa TechTarget and adopted the Priority Engine intent-data product to surface contact details, activity signals, and prioritized accounts.

Informa TechTarget’s Priority Engine was integrated via API into Citrix’s data warehouse and Edison CRM workflow, feeding intent data and contacts to roughly 500 Citrix users for richer segmentation and next‑best‑customer prioritization. The solution boosted pipeline building across sales, marketing and sales engineering, enabled expansion into customer success, and contributed to a fourfold increase in lead conversion.

Citrix

Barry Magee

Director of Business Intelligence