Case Study: Magna5 accelerates sales and boosts deal size 20% with Informa TechTarget’s Confirmed Projects™

How Magna5 Accelerates Sales with TechTarget’s Confirmed ProjectsTM to Increase Deal Size by 20%

Magna5, a managed IT services provider, needed a way to identify in-market accounts and accelerate sales cycles. To solve this, VP of Marketing Ryan Burns partnered with Informa TechTarget and adopted its Confirmed Projects service to surface accounts with active buying intent, project timelines, vendor short lists and full buying‑committee contact details.

Using Informa TechTarget’s Confirmed Projects, Magna5 armed sellers with pre‑sales intelligence to prioritize outreach and have more consultative conversations. The result: close rates rose to 25% (up from ~15% on intent leads), average sales cycles shortened to about five months (from six‑nine months), and contract values increased by 20%.

Magna5

Ryan Burns

VP of Marketing