Case Study: Windstream Enterprise achieves 500% year-over-year qualified lead growth with Informa TechTarget Priority Engine

Windstream achieved 500% year-over-year qualified lead growth using Priority Engine

Windstream Enterprise faced aggressive lead-generation targets and needed a way to deliver higher-quality, data-rich prospects to its sales team. To solve this, Windstream partnered with Informa TechTarget and deployed Priority Engine to identify and surface in-market, opt-in accounts and contacts.

Informa TechTarget’s Priority Engine gave Windstream Enterprise timely intent data and 28,000 active opt-in prospects to fuel demand generation, helping the company influence 56% of its active market. The result: 500% year-over-year qualified lead growth, greater sales confidence versus cold calling, and Priority Engine directly contributing to Windstream exceeding its lead goals.

Windstream Enterprise

Abe Sanchez

Digital Marketing Manager