Case Study: Unitrends achieves better leads and more demand with Informa TechTarget

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

Unitrends, a provider of backup appliances and cloud data protection, needed to generate better leads and drive demand while making SDR outreach more targeted and consultative. To accelerate account-based marketing, identify active buyers and improve lead quality, Unitrends adopted Informa TechTarget’s Priority Engine.

Informa TechTarget’s Priority Engine delivered intent signals, vendor/topic interest data, Active Prospects and account-highlight email alerts that let Unitrends target the right companies and contacts, personalize SDR talk tracks, and drill into high-engagement accounts. The outcome was more meaningful, consultative conversations, higher-quality meetings and a stronger qualified pipeline — with Unitrends reporting increased credibility with prospects and more effective ABM and competitive insight thanks to Informa TechTarget.

Unitrends

Monica Fairbanks

Sales Development Manager