Case Study: Instaclustr achieves 3x growth in marketable database and 42% SQL-to-opportunity conversion with Informa TechTarget

Instaclustr triples marketable database with real purchase intent from TechTarget

Instaclustr, a fast‑growing managed open‑source big‑data provider, needed to rapidly expand its marketing database and find in‑market buyers to accelerate demand generation. Marketing Director Gina Massetani engaged Informa TechTarget, using Priority Engine™ purchase‑intent insight and TechTarget’s content syndication to target active accounts and build awareness quickly.

Informa TechTarget supplied named accounts, contacts and sales‑ready leads via Priority Engine and content syndication, helping Instaclustr triple its marketable database, generate more than 500 leads from syndication and achieve a 42% SQL‑to‑opportunity conversion. Informa TechTarget also provided strategic account support to optimize content and scale Instaclustr’s programs into EMEA and APAC.

Instaclustr

Gina Massetani

Marketing Director