Case Study: Reduxio Systems achieves nearly 100% meeting conversion and accelerated pipeline contribution with Informa TechTarget's Priority Engine

Accelerating Time-to-Value Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution

Reduxio Systems, a fast-growing innovator in converged primary and secondary storage and data protection, faced the need to dramatically improve marketing-qualified lead conversion into sales opportunities and to identify high-propensity buyers quickly and at scale. To solve this, they engaged Informa TechTarget and deployed its Priority Engine™ intent-driven prospecting platform.

Informa TechTarget’s Priority Engine™ provided profile and content-consumption insights that Reduxio piloted against their baseline programs; the pilot produced materially more sales opportunities and nearly 100% of the companies identified by Priority Engine resulted in meetings, significantly boosting lead-to-opportunity conversion and delivering higher-quality, more actionable contacts for Reduxio’s marketing and sales teams.

Reduxio Systems

Mike Grandinetti

Chief Marketing and Strategy Officer