Case Study: Genesys achieves enhanced ABM and faster lead acceleration with Informa TechTarget's Priority Engine

How Genesys Enhances ABM with Real Purchase Intent from Priority Engine

Genesys, a global provider of customer experience and contact center technology, needed to scale its ABM efforts but relied heavily on first‑party intent and had limited visibility into prospect behavior beyond its own domain. To broaden account and prospect insight, Genesys adopted Informa TechTarget’s Priority Engine to capture real purchase‑intent signals from target accounts and buying teams researching relevant solutions.

Informa TechTarget’s Priority Engine was integrated into Genesys’s stack (exported into Engagio, nurtured in Eloqua and passed to Salesforce), augmenting lead scoring with third‑party purchase intent and aligning account lists with ABM campaigns. The Priority Engine data enabled sales and marketing to prioritize and personalize outreach, accelerate leads down the funnel toward MQLs, and improve account planning—delivering measurable gains in lead progression and stronger regional coverage (notably in LATAM) for Genesys.

Genesys

Fred Serpa

Regional Marketing Manager