Case Study: Rolta Advizex Technologies sources 20% of annual qualified leads and expands deal size with Informa TechTarget Priority Engine and Confirmed Projects

Rolta AdvizeX Leverages Confirmed Projects and Priority Engine to Generate More Qualified Pipeline

Rolta Advizex Technologies, a leading information technology provider and value-added reseller, was struggling to reach the right buyers and lacked project-level insights to tailor sales conversations. To address this, they engaged Informa TechTarget, using Priority Engine and Confirmed Projects to find engaged contacts and get detailed project intelligence.

Informa TechTarget’s Priority Engine helped Rolta Advizex Technologies connect with active buying team members while Confirmed Projects provided the insider details needed to ask the right questions and expand deal scope. As a result, Priority Engine sourced 20% of their annual qualified leads, Content Syndication influenced 52% of their active market, and the team was able to close larger deals thanks to the project-level insights from Informa TechTarget.

Rolta Advizex Technologies

Nicole Williams

Marketing Coordinator