Case Study: Operatix achieves 40 qualified meetings in 3 months and 4x conversion lift with Informa TechTarget's Priority Engine

Priority Engine enabled inside sales to take a more personalized approach that generated 40 meetings in 3 months

Operatix, a sales acceleration firm that partners with technology companies across North America and Europe, needed a way for its inside sales team to identify high‑intent prospects and book more qualified meetings. To address this, Operatix deployed Informa TechTarget’s Priority Engine to surface intent signals and inform more personalized outreach.

Using Informa TechTarget’s Priority Engine to target prospects by topic and vendor interest, Operatix tailored pitches to specific infrastructure needs and C‑level concerns, booking 40 Priority Engine‑sourced meetings in three months. Those meetings converted to opportunity at 55%—a 4x conversion lift versus other lead sources—producing significantly higher‑quality conversations and pipeline.

Operatix

Phil McKinley

Account Manager