Case Study: Zoom achieves successful account-based marketing with Informa TechTarget's Priority Engine

Zoom Enables Successful AccountBased Marketing Strategies Using Priority Engine™ Insights

Zoom, the leader in modern enterprise video communications, faced common account-based marketing challenges—knowing who to call, what to say, and when to engage—to drive higher-quality pipeline. To solve this, Zoom turned to Informa TechTarget and its Priority Engine™ platform for richer account intelligence and prioritization.

Informa TechTarget delivered Priority Engine™ insights plus hands-on customer success support, enabling Zoom to prioritize accounts, refine messaging, and time outreach more effectively; the effort quickly produced a large opportunity that’s about to close and improved reps’ ability to find and engage the right buyers. Zoom credits Informa TechTarget’s Priority Engine™ and its customer success team with solving their top ABM challenges and accelerating pipeline creation.

Zoom

Austin Martin

ABM Program Manager