Case Study: [24]7.ai achieves database growth and deeper engagement with Informa TechTarget's Priority Engine

[24]7.ai Harnesses Priority Engine Intent Data to Grow Its Database and Deepen Engagement

[24]7.ai, a provider of intent‑driven customer engagement and service SaaS for Fortune 5000 companies, faced the challenge of growing its database, expanding contacts within named accounts, and improving nurture to engage buyers earlier. To solve this, the company engaged Informa TechTarget and its Priority Engine intent-data product to gain account‑level insights and purchase‑intent intelligence.

Informa TechTarget deployed Priority Engine and integrated its weekly intent data into Salesforce and Marketo, enabling targeted content, segmented nurture streams, and better-equipped ADRs and sales reps. As a result, [24]7.ai added thousands of active researching contacts, passed hundreds more score‑qualified leads to ADRs, raised the volume and quality of MQLs, improved sales conversations and earlier influence in buying cycles — contributing to significant pipeline growth (including more than $25M in pipeline value).

[24]7.ai

Kevin Payne

VP of Global Field Marketing