Case Study: DataStax achieves nearly $1M in marketing-generated pipeline with Informa TechTarget's Priority Engine

How DataStax Generated $1M in Pipeline using Priority Engine

DataStax needed a way to generate more qualified demand and better enable its sales teams for outreach. To solve this, DataStax partnered with Informa TechTarget and deployed Priority Engine to surface active, in-market accounts and person-level buyer intent signals.

Informa TechTarget’s Priority Engine was integrated into DataStax’s Marketo and Salesforce workflows to automatically feed intent-driven leads into nurture streams and sales outreach, enabling hyper-relevant, personalized engagement. In the first five months DataStax saw nearly $1M in marketing-generated pipeline and 12 direct opportunities from Priority Engine, plus $8M+ in influenced pipeline and 58 influenced opportunities, while benefiting from weekly data refreshes and GDPR-safe prospect extraction.

DataStax

Grant Swanson

Senior Director of Demand Generation