Case Study: PortSys achieves more demand and boosts sales with Informa TechTarget

How PortSys Uses TechTarget to Generate More Demand and Boost Sales

PortSys is a privately held Zero Trust access control provider (Total Access Control) operating in high-growth mode and competing against much larger, better-funded rivals. Facing limited marketing resources and a need to refresh an aging pipeline with active prospects, PortSys partnered with Informa TechTarget and adopted services including Priority Engine plus content syndication and custom content programs to better target purchase-intent buyers.

Informa TechTarget supplied a dedicated account team and Priority Engine insights integrated into PortSys’s HubSpot and Salesforce workflows, along with content syndication and banner placement to boost awareness. The result: a rapid increase in qualified leads, stronger purchase-intent data to prioritize MQLs for sales, and improved sales efficiency as reps connect with real active buyers — measurable gains in lead quality and pipeline velocity reported in a short time.

PortSys

Tim Boivin

Director of Marketing