Case Study: Red Hat closes $7M in marketing-influenced pipeline with Informa TechTarget’s Priority Engine

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Red Hat, a leading provider of enterprise open source software solutions, needed a better way to target strategic accounts and generate more qualified, in-market leads and pipeline for its automating IT business in Europe. To solve this challenge, Red Hat turned to Informa TechTarget’s Priority Engine intent data platform and content syndication services.

Using Informa TechTarget’s Priority Engine, Red Hat built targeted segments, identified prospects researching relevant solutions, and integrated the data into Eloqua and Salesforce for nurture and sales follow-up. The result was 2,500 new qualified contacts added to the database, 3,500 marketing-touch interactions tied to $33M in opportunity value, 500 pipeline opportunities worth $20M, and $7M in closed-won business.

Red Hat

Isabel Morcillo Angulo

EMEA Senior Marketing Programs Manager