Case Study: AppNeta achieves 50% month-over-month growth in Marketing Qualified Leads with Informa TechTarget's Priority Engine

AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine

AppNeta, a network performance monitoring vendor, struggled with low-volume, low-quality leads and lacked a repeatable demand-generation engine. To tackle this, AppNeta partnered with Informa TechTarget and adopted Priority Engine (and its Inbound Converter) to add intent data and better inform lead and nurture strategies.

Informa TechTarget implemented Priority Engine to segment accounts by five themes and feed them into targeted nurture tracks while using Inbound Converter to surface engaged site visitors for sales follow-up. The approach produced measurable impact: AppNeta saw a 50% month-over-month increase in Marketing Qualified Leads for the first four months and an ongoing, higher-quality source of new leads with improved marketing-to-sales alignment.

AppNeta

Amanda Bohne

Vice President of Marketing