Kameleoon B2B Case Studies & Customer Successes

Kameleoon enables brands to offer exceptional digital experiences and personalize the customer journey to maximize engagement and conversion, driving exponential online revenue growth. Kameleoon is an AI-driven personalization and A/B testing platform that helps digital product owners and marketers quickly and automatically tailor their website and wider digital experience to the needs of each and every one of their visitors. Over 450 major companies rely on Kameleoon, making it the leading SaaS platform for AI-driven personalization in Europe.

Allopneus achieves +21% purchase rate and +17.5% revenue growth with Kameleoon

Allopneus

Adrien Soulet

E-marketing Project Manager

Allopneus achieves a 15% sales increase with Kameleoon's predictive targeting

Allopneus

Bruno Hétier

Head of Marketing

Allopneus achieves a 2.9% increase in winter tire sales with Kameleoon

Allopneus

Adrien Soulet

E-marketing Project Manager

Auchan achieves a 2.5% sales uplift with Kameleoon contextualized discounts

Auchan

Akim Demora

e-Commerce Marketing Director

Auchan achieves a 2.5% sales lift with Kameleoon's personalized discounts

Auchan

Akim Demora

e-Commerce Marketing Director

Auchan achieves a 60% conversion uplift and 6.9% revenue increase with Kameleoon

Auchan

Akim Demora

e-Commerce Marketing Director

Auchan Drive achieves a 1.53% increase in visit value with Kameleoon

Auchan Drive

Emeline Dermineur

Web Analyst & Conversion Manager

Auchan Retail achieves 18% sales increase on targeted "Baby" segment with Kameleoon

Auchan Retail

Clara Deleu

E-CRM Manager

Belambra boosts last‑minute bookings by 19% and club page clicks by 30% with Kameleoon

Belambra

Amandine Huart

Merchandiser Marketing Manager

Best Western chooses Kameleoon for its experimentation capabilities and Contentsquare integration

Best Western

Florianne Nollet

UX Designer & Digital Project Manager

Canal+ increases homepage video clicks by 28% with Kameleoon

Canal+

Patrick Lebreton

Editorial Project Manager

Canal+ achieves an 18% engagement boost with Kameleoon's personalized video recommendations

Canal+

Julia Maunier

Digital Project Manager

Cdiscount achieves 3× promotional campaign ROI with Kameleoon

Cdiscount

Ferdinand Tormachio

Head of Sales

Cdiscount doubles promotional campaign ROI and increases sales 50% with Kameleoon's predictive targeting

Cdiscount

Ferdinand Tormachio

Head of Sales

Claudie Pierlot achieves 13% increase in in-store bookings with Kameleoon

Claudie Pierlot

Julie Dubec

Head of Digital & CRM

Club Med achieves a 13% increase in reservations and 18% higher revenue per visit with Kameleoon

Club Med

Guillaume Thenault

Web Analyst

Club Med achieves an 18% increase in sessions per visitor with Kameleoon's personalized homepage

Club Med

Guillaume Thenault

Web Analyst

Conversion.com scales experimentation to drive digital marketing success with Kameleoon

Conversion.com

Stephen Pavlovich

Chief Executive Officer

Dacia achieves 116% increase in homepage click rate with Kameleoon

Dacia

Laurent Le Fers

Head of Digital Division

Europ Assistance achieves 3.5x more leads with Kameleoon

Europ Assistance

Céline Blain

Head of E-Commerce

Hello bank! achieves 22.91% more account openings with Kameleoon

Hello bank!

Justine Stevens

Digital Marketing Manager

IKKS achieves a 16.5% increase in I-code tab clicks with Kameleoon

IKKS

Freddy Poux

Project manager Web & Technology

konversionsKRAFT achieves customer-centric optimization and measurable revenue growth with Kameleoon

konversionsKRAFT

André Morys

Founder and CEO

L’Étudiant boosts adblock disabling by 179% and improves visitor retention with Kameleoon

L’Etudiant

Virginie De Montard

Audience Acquisition and Marketing Manager

L’Opinion achieves a 300% increase in free-trial CTA clicks and boosts subscriptions with Kameleoon

L’Opinion

Vincent Hirtz

Head of Print & Digital Circulation

Lacoste achieves 1.47% sales uplift and 22.8% fewer returns with Kameleoon's size recommendation widget

Lacoste

Julien Nouet

Global User Experience Manager

Le Figaro achieves a 14.3% increase in paid subscriptions with Kameleoon

Le Figaro

Gilles Corbineau

Head of e-Business and Online Subscriptions

M6 Web achieves +16% product clicks and +40% filter engagement with Kameleoon A/B testing

M6 Web

Colin Golberg

Monetization and Optimization Manager

Meetic achieves a 3× increase in event reservations with Kameleoon on-site personalization

Meetic

Cynthia Ramirez

Web & Mobile Customer Experience

Meetic achieves a 3% notification reactivation lift and improved user retention with Kameleoon

Meetic

Cynthia Ramirez

Web & Mobile Customer Experience

Mumsnet achieves +89% click-through rates and higher engagement with Kameleoon personalization

Mumsnet

Terence Neil

CRO Manager

How Orange delivers the right offer at the right time with AI

Orange

Véronique LANNUZEL

Head of Design Thinking & CRO Expertises Centers

PagesJaunes achieves a 270% increase in menu clicks to its B2B area with Kameleoon

PagesJaunes

Bruno Guilbot

Data and Behavioral Marketing Manager

PagesJaunes achieves a 4% reduction in bounce rate and deeper user engagement with Kameleoon personalization

PagesJaunes

Bruno Guilbot

Data and Behavioral Marketing Manager

PagesJaunes achieves higher visitor satisfaction and engagement with Kameleoon

PagesJaunes

Bruno Guilbot

Data and Behavioral Marketing Manager

Papier achieves a 6% annualized revenue uplift with Kameleoon

Papier

Allison Devine

Performance Marketing Director

Rakuten (PriceMinister) achieves a 20% click-through rate and boosts repeat purchases with Kameleoon

Rakuten

François Duprat

Project Manager

Rakuten (PriceMinister) boosts newsletter subscriptions by 15% with Kameleoon

Rakuten

François Duprat

Project Manager

Rakuten achieves a 0.9% conversion uplift and 242% increase in Club R page visits with Kameleoon

Rakuten

François Duprat

Project Manager

Renault boosts online quotations by 10% and appointment bookings by 63% with Kameleoon

Renault

Laurent Le Fers

Digital Project Manager France

Routard.com (France’s No.1 online travel guide) achieves a 76% increase in newsletter subscriptions with Kameleoon

Routard.com

Sabine André

Head of CRM & Community

The Wine Collective achieves insight-led eCommerce and a 5.3% conversion uplift with Kameleoon

The Wine Collective

Larissa Enright

CRO lead

Toyota turbocharges its lead generation with AI, doubling its success

Toyota

Caroline JOSSE

Head of Marketing Digital & Acquisition

Toyota achieves a 97% increase in qualified leads with Kameleoon AI personalization

Toyota

Julien Descombes

Head of Digital Communication

Vertbaudet achieves 24% increase in loyalty club sign-ups with Kameleoon

Vertbaudet

Rémi Gagnarde

UX Project Manager

Vertbaudet achieves up to 30% higher conversions with Kameleoon

Vertbaudet

Rémi Gagnarde

UX Project Manager

Winona’s success with Kameleoon and Mixpanel in optimizing women’s healthcare

Winona

Austin Kueffner

CIO & Co-Founder

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