Case Study: Auchan Drive achieves a 1.53% increase in visit value with Kameleoon

Auchan Drive increases visit value by 1.53% thanks to redesigned product presentation

Auchan Drive, the online grocery click-and-collect service of the Auchan Group (3 million monthly visitors, 103 warehouses in France), faced a conversion challenge: 88% of items are added from listing pages while users rarely open product detail pages. The retailer wanted to increase items added to carts and overall sales, tracking average cart value and visit value plus browsing behaviors like dwell time and product page views.

To find the best presentation, Auchan ran a 7-variation MVT on “Pastry Dough” and “Pizza & Quiche” pages testing three listing-image zoom levels and a product-description pop-in. The winning variation combined a slight zoom on listings with the pop-in and delivered a 0.69% lift in average cart value and a 1.53% rise in visit value; dwell time on listings increased overall, with category-specific differences in product-page views.

Auchan Drive

Emeline Dermineur

Web Analyst & Conversion Manager