Case Study: Mumsnet achieves +89% click-through rates and higher engagement with Kameleoon personalization

Improving the experience for 10 million visitors through personalization

Mumsnet is the UK’s largest parenting network, attracting about 10 million unique visitors and 100 million page views monthly. Facing the challenge of helping users quickly find relevant advice and partner content, Mumsnet aimed to automate personalized experiences across key points in the customer journey to boost engagement and trust in recommendations.

By deploying Kameleoon’s personalization platform to detect visitor intent and deliver targeted content and offers at the right time, Mumsnet achieved an 89% uplift in click-through rates after A/B testing content placement and a 38% increase in weekly newsletter sign-ups, along with higher dwell time, page views and overall engagement.

Mumsnet

Terence Neil

CRO Manager