Case Study: Cdiscount achieves 3× promotional campaign ROI with Kameleoon

Triples Promotional Campaign ROI

Cdiscount, a leading e‑commerce retailer, faced constant margin pressure and high costs from broad, sitewide promotional campaigns. To reduce promotional spend and lift conversion without harming user experience, the company needed a way to target discounts to visitors most likely to respond.

Cdiscount deployed Kameleoon’s AI to calculate a real‑time KCS heat score of purchase intent and show pop‑in coupons (€5–20 for items > €99) only to “undecided” visitors. The targeted approach tripled promotional ROI, increased revenue by about 50% versus traditional campaigns, and improved overall campaign profitability (2–3×) while delivering a more relevant customer experience.

Cdiscount

Ferdinand Tormachio

Head of Sales