Case Study: Meetic achieves a 3× increase in event reservations with Kameleoon on-site personalization

Meetic contextual messages increase event reservations

Meetic, the European leader in online dating, wanted to turn more site visitors into event attendees. Although many members viewed “Events” pages, they often left without booking; Meetic’s challenge was to increase click-throughs and reservations to boost visibility, word-of-mouth and subscriptions.

Using Kameleoon, Meetic identified members who viewed event pages but hadn’t booked and served short, contextual personalized reminders in a non-intrusive dedicated site space, targeted by age, gender and location. The dynamic on-site messages tripled event bookings compared with email invitations and doubled clicks on the reminder, significantly raising reservation rates.

Meetic

Cynthia Ramirez

Web & Mobile Customer Experience