Case Study: Auchan achieves a 60% conversion uplift and 6.9% revenue increase with Kameleoon

A/B Test its Product Recommendations

Auchan.fr, a major e‑commerce retailer with thousands of products across 30+ categories and 4.3 million monthly visitors, needed to validate whether personalized product recommendations outperformed manually curated “Top Deals” selected by sales teams. The challenge was to show the right offers for each visitor without the time-consuming, error-prone manual process and to improve conversion, number of purchases, and revenue.

Auchan tested personalized recommendations (Target2Sell) against the manual control via an A/B test run in Kameleoon (1.4 million visitors, 2 variations, 1 day to implement). The personalized variation increased conversion by 60% and overall revenue by 6.9%, confirming that targeted, data‑driven recommendations drove stronger engagement and sales.

Auchan

Akim Demora

e-Commerce Marketing Director