Case Study: PagesJaunes achieves higher visitor satisfaction and engagement with Kameleoon

PagesJaunes - Customer Case Study

PagesJaunes, the French local media/directory, needed a fast way to measure and improve visitor satisfaction with its site search results. The team built a targeted pop‑in survey to capture feedback on result pages, focusing on form completion and bounce rate while limiting exposure to new visitors and one results page per visit.

Using Segment Builder and predefined templates, the pop‑in was implemented in two days, shown to 10% of traffic (about 750,000 visitors) and tracked via Kameleoon. An A/B test confirmed no negative impact on bounce rate, while feedback led to product changes that boosted engagement (+25% clicks) and improved customer satisfaction and loyalty.

PagesJaunes

Bruno Guilbot

Data and Behavioral Marketing Manager