Case Study: L’Opinion achieves a 300% increase in free-trial CTA clicks and boosts subscriptions with Kameleoon

L’opinion A well-positioned block Boosts subscriptions

L’Opinion is a French print and online newspaper (≈700,000 monthly unique visitors) whose business relies on subscriptions and ads. To increase subscriber conversion, the team tested whether the subscription notice — including a free 15‑day trial offer — was visible and persuasive enough to make readers sign up.

They ran a quick A/B test that moved the info block from the page bottom to directly under the article, added a prominent “Get connected” link and rewrote the copy to emphasize access to the article. The change (implemented in one day, tested on 438,000 visitors across desktop and mobile) drove a 300% increase in clicks on the free‑trial CTA and a 700% rise in visits to the login page.

L’Opinion

Vincent Hirtz

Head of Print & Digital Circulation