Case Study: PagesJaunes achieves a 270% increase in menu clicks to its B2B area with Kameleoon

PagesJaunes - Customer Case Study

PagesJaunes, the French Yellow Pages, wanted to increase traffic to its professional (B2B) site and identified the header tab wording as a key lever. Their goal was simple: boost the number of clicks (and monitor bounce rate) on the “From Pros to Pros” menu item.

Using Kameleoon’s WYSIWYG editor and click tracking, they ran a 7‑day test of nine alternative labels site‑wide (implementation took about 15 minutes and covered 12+ million visitors). Switching to “PagesJaunes Pros” produced a 270% increase in menu clicks and a large rise in visits to the B2B area, proving that a basic A/B wording test can deliver outsized ROI.

PagesJaunes

Bruno Guilbot

Data and Behavioral Marketing Manager