Case Study: Vertbaudet achieves up to 30% higher conversions with Kameleoon

Vertbaudet increases conversions by personalizing flash sales on its homepage V

Vertbaudet, Europe’s leading online retailer of children’s products with over 100 million annual visits, wanted to boost homepage engagement and make its weekly “Vente flash” offers more relevant to each visitor. With a wide product range and diverse customer segments (e.g., mothers, parents-to-be, gift buyers), the generic flash sale wasn’t converting as well as it could.

Vertbaudet used Kameleoon to personalize the homepage flash-sale widget by visitor segment, showing offers tailored to individual interests. That change produced a 22% increase in click-throughs to flash-sale pages and a 20–30% uplift in conversions (about a +20% improvement in conversion rate).

Vertbaudet

Rémi Gagnarde

UX Project Manager