Case Study: Papier achieves a 6% annualized revenue uplift with Kameleoon

International stationery retailer boosts revenues by 6% through experimentation

Papier is a design-led stationery retailer (UK, US, Australia) focused on personalised cards, notebooks and wedding stationery. Facing ambitious growth and profitability targets, the business wanted a faster, data-driven way to boost sales and selected Kameleoon in March 2020 to build an A/B testing programme across the customer journey.

Using A/B tests, painted-door experiments and segment-based personalization to respond to a 300% rise in demand for personalised stationery, Papier rapidly iterated site experiences. Changes from the initial experiments drove a 6% uplift in annualised revenues within three months from a single test and delivered over a 50x ROI on the testing tool.

Papier

Allison Devine

Performance Marketing Director