Case Study: Rakuten (PriceMinister) achieves a 20% click-through rate and boosts repeat purchases with Kameleoon

Rakuten boosts newsletter subscriptions by 15% through personalization

PriceMinister, a major e‑commerce marketplace, needed to convert onsite browsing into impulse purchases by delivering timely, personalized messages in the customer account area. The challenge was to target logged‑in users based on their browsing and purchase history and deliver messages at the exact moment they’re most likely to act.

Using Kameleoon’s segment builder and predefined templates, PriceMinister launched contextual “newsflash” messages in the “My account” area with a two‑hour setup. The real‑time, easily adjustable campaigns exposed 200,000 visitors (10% exposure) and achieved a 20% click‑through rate, boosting repeat purchases and strengthening customer loyalty.

Rakuten

François Duprat

Project Manager