Case Study: Dacia achieves 116% increase in homepage click rate with Kameleoon

Dacia a mosaic converts better than a carousel

Dacia, an affiliate of the Renault Group and one of Europe’s best‑selling car brands, wanted to improve usability and drive more clicks from its most visited page—the homepage. The goal was to increase click-throughs on the above‑the‑fold carousel and direct visitors to richer site content; an A/B test was run on desktop with 35,000 visitors and three variations implemented in one day.

Uptilab and Kameleoon tested the original carousel (A), an enhanced carousel (B) and a mosaic layout (C) that showed four tiles with larger CTAs immediately on arrival. The mosaic removed waiting for slides and made information accessible in one click, producing a 116% increase in click rate versus the original (variation B increased clicks by 16%).

Dacia

Laurent Le Fers

Head of Digital Division