Case Study: Winona achieves a 9% conversion lift with Kameleoon

Winona’s success with Kameleoon and Mixpanel in optimizing women’s healthcare

Winona, a telehealth pioneer focused on women’s menopause care, needed to improve digital engagement while managing large amounts of data and meeting strict HIPAA compliance requirements. To support experimentation and personalization, Winona partnered with Kameleoon, using its web experimentation capabilities alongside Mixpanel and secure data practices.

Kameleoon helped Winona sign a BAA, protect patient data with UUID anonymization, and run targeted A/B tests using synced cohorts and real-time performance data. The results included a 9% lift in conversion rates within three days from testing a “Skip For Later” button for ID uploads, plus a 3x increase in ID verification completion, showing a strong measurable impact on user experience and business performance.

Winona

Austin Kueffner

CIO & Co-Founder