Case Study: Belambra boosts last‑minute bookings by 19% and club page clicks by 30% with Kameleoon

Belambra Boosts bookings With a simplified user journey

Belambra, France’s leading resorts-and-hotels booking company, drives half its revenue through its website and sends a weekly “Let’s go now” page to spur last‑minute trips. The company found late bookers acted in a hurry but faced a multi‑step journey that often routed them to lists before they could book, so Belambra set out to increase click‑throughs to club pages and boost last‑minute reservations.

Using Kameleoon, Belambra ran a 67,000‑visitor A/B test (implemented in 5 days) that redesigned the “Let’s go now” page with a fixed timeline and direct CTAs next to each club, making booking just one click away. The new variation increased click‑throughs to club pages by 30% and lifted last‑minute bookings by 19%, and the change was rolled out to all visitors.

Belambra

Amandine Huart

Merchandiser Marketing Manager