Case Study: Allopneus achieves +21% purchase rate and +17.5% revenue growth with Kameleoon

Allopneus, special offer for new customers

Allopneus, the French leader in online tire sales with nearly 50% market share, needed to grow primarily through new customers because replacement cycles are fixed. They identified a low-converting segment — new visitors coming from generic SEO landing on product listing pages (about 25% of traffic, ~1.5% conversion) — and aimed to encourage immediate purchases before visitors clicked to competitors.

Using Kameleoon, Allopneus launched a personalized desktop pop-in on product listing pages offering a €10 discount on the purchase of at least two tires; the one-time coupon was valid for 24 hours and changed daily to prevent misuse. The targeted welcome offer raised purchase rate by 21%, increased sales revenue by 17.5%, and led to immediate transactions for 46% of users who clicked the coupon.

Allopneus

Adrien Soulet

E-marketing Project Manager