Case Study: Conversion.com scales experimentation to drive digital marketing success with Kameleoon

Why experimentation is at the heart of success in digital marketing

Conversion.com, led by CEO Stephen Pavlovich, is a data-driven conversion rate optimization and experimentation agency working with global brands such as Just Eat, UNICEF and Canon. Founded in 2007 after Pavlovich boosted a site’s sales five-fold, the agency helps clients embed experimentation across customer experience, business models and ways of working. Key challenges they see are widespread misunderstanding of experimentation, limited in-house skills, treating testing as an afterthought rather than strategy, and rushing into personalization before fixing the baseline experience.

Conversion.com solves this by making experimentation integral to strategy and culture—running rigorous A/B tests, measuring outcomes, and changing behaviors across teams—while partnering with platforms like Kameleoon to scale AI-enabled testing and real-time personalization. The result is faster, validated improvements to user experience and revenue (echoed by their early five-fold success), greater testing velocity and more effective personalization once the core experience is optimized, plus closer collaboration between technology and marketing teams.

Conversion.com

Stephen Pavlovich

Chief Executive Officer