Case Study: konversionsKRAFT achieves customer-centric optimization and measurable revenue growth with Kameleoon

Why you need to focus on the customer to deliver success in optimization

konversionsKRAFT, founded in 1996 by André Morys, is a conversion-rate optimization and customer-experience agency focused on helping brands turn user behavior into measurable business impact. The core challenge they address is cultural: many organizations rely on vanity metrics, ad-hoc tests and opinion-led decisions rather than understanding customers’ motivations, building agile testing processes, and linking small improvements to bottom-line results.

konversionsKRAFT solves this by combining data scientists and behavioral psychologists, running hundreds of A/B tests a year, and auditing team structure, tools and culture to create autonomous, agile experimentation teams—often using platforms like Kameleoon. That customer-centric, systematic approach has produced clear commercial results for clients, from significant revenue uplifts that defended roles to scalable, cumulative gains across large sites and faster internal adoption of optimization.

konversionsKRAFT

André Morys

Founder and CEO