Case Study: Club Med achieves an 18% increase in sessions per visitor with Kameleoon's personalized homepage

Club Med improves engagement by 18% with a personalized homepage

Club Med, the world leader in all‑inclusive resort vacations with 67 resorts and over 500,000 monthly visitors, needed a way to quickly identify each visitor’s preferred holiday type so they could offer a more relevant experience. The challenge was to immerse users immediately in either a “100% mountains” or “100% sun” atmosphere to shorten the path to appropriate resort descriptions and improve engagement.

Club Med implemented a homepage choice—“I want mountains” or “I want sun”—that immediately personalizes the background imagery and suggested stays in real time and persists that experience for 10 days. The targeted personalization increased sessions per visitor by 18% and raised viewed resort pages by 2%, boosting relevance and conversion likelihood.

Club Med

Guillaume Thenault

Web Analyst